Features
From the code on the label, through current documentation and recalls, to reordering — with what each feature does and what you get from it.
The problem
You sell through distribution, so you do not know who is using your product, where it sits or which revision of the manual they are reading. There is no return channel — right up to the day you urgently need one.
You find a defect in a batch produced eight months ago. You know which wholesalers took it. You have no idea which shelves it is on today.
A recall ends as a notice on your own website and a hope that the distributor passes it along. The person actually holding the product never hears about it.
A banner on every scan, plus push and email to holders — with a live counter of how many have seen it.
The manual in the box is from the day it was printed, not the day it is used. A changed standard means reprinting labels or living with the discrepancy.
Blocks hold a reference to the document, not a copy of the file. One new revision updates the whole catalogue at once.
Your customer runs out of material and types the name into a search engine. They land anywhere but with you — while holding your packaging in their hand.
Ordering straight from the product page, no account and no storefront funnel. The shortest path from "running out" to "ordered".
GPSR requires responsible-entity data with the product. The digital product passport becomes mandatory category by category — batteries from February 2027. Medical devices need UDI per SKU.
Sections required by law cannot be deleted and they block publishing until they are complete.
How it works
The manufacturer describes the product once, and the information reaches everyone holding it — with no distributor in between and no label reprint every time the documentation changes.
A PDF manual, a safety data sheet, a photo of the label, a link, a video. The import pulls the content out of them and assembles a finished product page using your category template.
Generate a pool of codes at model, batch or individual item level. The export goes wherever you actually print.
From that moment the code is your channel. Change a document and it changes for everyone. Recall a batch and holders see it on their next scan.
Features and benefits
This is not a capability list. Each part of the system exists because something in the product lifecycle was impossible or expensive. Below: what it does, and what you get from it.
Itemoo’s own code comes at three levels: model, batch or single item. It is random, so it reveals neither your numbering nor your production volume.
Short production runs and prototypes get a digital identity the same day, without waiting for a GS1 number pool.
Already have a GTIN? The same code serves both the checkout and the product page, in the /01/{gtin}/10/{lot}/21/{serial} format, with the check digit validated on save.
One label instead of two, and Sunrise 2027 readiness without another implementation project.
The operator scans the first and last code on the sheet, and the entire pool between them is assigned to the batch automatically.
Nobody types a thousand numbers, so there is no typo sending a customer to somebody else's product page.
PDFs, HTML, label photos and video go in together. The system detects the category, fills the blocks and returns a reading report: what it read, how many pages, and what could not be parsed.
Describing a typical product drops from hours of catalogue-team writing to minutes of review.
The data contract requires every model-written statement to cite a source document and a quotation. Missing evidence is a validation error, not a more cautious sentence on the page.
You can publish safety-relevant content without re-reading every paragraph in fear of an invented figure.
Every field can carry versions for many languages, and every block its own market list. Safety data sheet and legal document files never pass through machine translation. Descriptions, including the passport, are translated by AI only as a draft — a person publishes it after review.
You enter new markets without the risk that a translation quietly changes wording you are legally answerable for.
Announce it for a batch or a LOT range. A red banner appears on every scan with the reason and return instructions, and a counter shows how many product holders have already seen it.
You hold a record of reach that you can present to the market surveillance authority — instead of a bare statement that a notice was on your website.
Blocks hold a document reference, not a copied file URL. A version can carry a future effective date and the system switches to it on its own. A "where used" view shows the blast radius before you act.
One new manual revision updates the whole catalogue, while each batch keeps the version valid on its production date as evidence.
A product leaves the range but its printed code keeps working — it shows a withdrawn-from-sale notice and a link to the successor. The panel shows what blocks the action before you click.
A five-year-old code never lands on an empty page, so your archive never becomes a source of complaints.
Your customer is holding an empty bottle, standing next to the machine. They order from that same page, the cart survives the trip to the payment gateway, and the address stays on their device.
No forced sign-up — one of the most common reasons for abandoned purchases (Baymard Institute).
Two-way filtering across up to four variant attributes (e.g. diameter, length, material), search by dimension and index prefix, and pairing completed from the manufacturer's own matching table. Before the configurator: "your most frequent" and "recently ordered".
A technician reaches the correct variant without phoning sales, and you stop processing returns caused by a wrong index.
The brand app installs straight from the product page. Push and email go out only for recalls and new document revisions.
The channel keeps its credibility — a false alarm teaches people to ignore every alarm, including the one that counts.
The same catalogue, prices, promotions and discount codes feed the shop on the product page, the brand app customers install on their phone, and your website. Change a price once — every channel sees it.
You don’t run three catalogues or explain to a customer why the app shows a different price than the website.
Customer groups with discounts, net prices and deferred payment with a credit limit you approve in the panel. Wholesalers and service technicians order in the same shop as retail customers.
Regular trade customers order on their own — no orders attached to emails and no retyping into your system.
Listings, stock and orders from your marketplace accounts in the same panel, plus product feeds for Google, Ceneo and Meta. The module is in early access, from the Pro plan.
Descriptions and photos prepared once reach marketplaces without copying, and orders stay in step with your stock.
Signal analysis from data you already collect: the same serial number in three countries, a country change within six hours, four hundred scans of a single item. Every signal ships with its legitimate explanation.
You see signals that may point to a counterfeit channel — without holograms, taggants or any change to your production process. The judgement stays with you.
A description for AI assistants at the standard address /.well-known, product data as JSON, and schema.org JSON-LD injected into the page. Every fact points to its source document and that document's version. Your ERP connects through the public API, and AI assistants through MCP servers.
When an assistant picks between ten descriptions of the same resin, manufacturer-signed data with a cited document wins.
Scans by country and time, revenue, catalogue completeness, and the list of questions the assistant could not answer from your material.
Unanswered questions are a ready-made list of documentation gaps, collected from people using the product right now.
Who it is for
The more documentation travels with your product, and the longer that product lives with the customer, the bigger the difference. Category templates are configuration rather than code — a new industry is a new row, not a new project.
Catalogue teamDescribes hundreds of indexes. Gets import from source material, CSV column mapping and a gap list they can tick off — instead of an empty form.
Shop floor operatorPrints and activates codes by range, in gloves, with no access to prices or settlements. Serial numbers arrive straight from MES.
Quality departmentUploads a new document version with a future effective date and sees the blast radius before acting. Announces recalls without queueing for IT.
Sales teamRuns the fulfilment queue with statuses and sees the questions customers ask at the product — real demand and real gaps in the description.
Technician and labScans, picks the right variant, downloads a parameter profile for their own equipment and orders without creating an account.
Regulator and auditorGets a record of how far a recall reached holders, the document version history, and which version was in force on a given batch's production date.
For the demo we take your product’s documents, import them live, and show you the finished product page together with a code you can scan immediately. Thirty minutes, no slide deck.
No card, no commitment, no fifteen-email sales funnel.